Service
We treat checkout as the product. Everything before it, from merchandising to search to filtering, exists to get people there feeling sure.
Storefronts built for the checkout, not just the browsing.
When a store underperforms, it's usually friction, not traffic: slow product pages, a checkout that asks for too much too soon, or a mobile experience that was clearly designed on a laptop.
We build and rebuild on Shopify and headless commerce stacks, and we bias toward numbers you can measure over decoration: load time, cart abandonment, mobile conversion.
Product, collection, and cart pages shaped around how people actually shop, not a generic template.
A lean, mobile-first checkout, walked step by step for anything that quietly costs you a sale.
Shopify, Shopify Plus, or headless builds, matched to how complex your catalog gets.
Audits of images, scripts, and third-party apps, the usual suspects behind a slow store.
Clean ecommerce tracking, so the numbers you're deciding on are ones you can trust.
We map the funnel to find exactly where shoppers drop off today.
We redesign the merchandising and checkout flows around what that data shows.
We build with performance budgets set from day one, not bolted on at the end.
We watch the launch and run a first round of conversion tuning against real traffic.
Related work
Aurora Outfitters — Ecommerce Rebuild
A full Shopify rebuild aimed at load speed and a reworked mobile checkout. We chased the numbers and kept the outdoor-gear grit that makes the brand look like itself.
Shopify and Shopify Plus for most catalogs, and headless commerce with a custom front end when you need more control than a themed store allows.
Yes. Migrations are a regular part of this work, including holding onto the SEO equity in your existing URLs.
We can hand off with docs, or keep a maintenance retainer if you'd rather not babysit platform updates yourself.
Thirty minutes, no deck, no pressure. Just a straight conversation about what's working and what isn't.