Fernweh Travel · 2025
A technical SEO overhaul and a content strategy rebuilt around booking intent instead of raw traffic. Organic bookings went up, cost per acquisition came down.
Engagement
Fernweh ranked for plenty of high-volume travel terms and converted almost none of them. The content was built for traffic, not bookings, and a shaky technical base of slow pages, thin structured data, and tangled architecture capped how far any of it could climb.
We fixed the foundation first: crawlability, site speed, and structured data, so the content work that came next had somewhere solid to land.
Then we rebuilt the content strategy around booking intent, mapping keywords to where people actually were in the decision rather than what got the most searches, and wrote to match.
We tied it all to one dashboard tracking bookings and cost per acquisition, so channel and content calls were made against real outcomes instead of vanity rankings.
“We were drowning in traffic that never booked. ELLOR aimed the whole strategy at intent, and the bookings finally caught up with the rankings.”
Thirty minutes, no deck, no pressure. Just a straight conversation about what's working and what isn't.
Aurora Outfitters — Ecommerce Rebuild
A full Shopify rebuild aimed at load speed and a reworked mobile checkout. We chased the numbers and kept the outdoor-gear grit that makes the brand look like itself.