Meridian Health · 2025
A tool nobody wants to open twice isn't a tool, it's a chore. We build patient portals, dashboards, and internal systems around the two or three actions people actually need, and we bury everything else. Plain language, obvious navigation, and interfaces that don't punish someone for having a bad day.
Engagement
Meridian's portal had every feature on paper, and patients still phoned the front desk to book appointments and track down results. The interface talked in clinical jargon, buried the common tasks under nested menus, and flunked basic accessibility checks that really mattered for an older patient base.
We sat with real patients across a range of ages and watched where they got stuck. Nearly every failure came down to two things: the words on the screen, and how many taps a task took.
We rewrote the interface in plain language, reorganized it around the handful of things patients actually come to do, and held to a five-tap rule: nothing essential sits more than five taps from the home screen.
Accessibility was a constraint from day one, not a box we ticked at the end. Contrast, focus order, and screen-reader behavior got checked at every step.
“Patients stopped calling us to do things they can now do themselves in under a minute. That's the whole point of a portal, and it took ELLOR to make ours actually do it.”
Thirty minutes, no deck, no pressure. Just a straight conversation about what's working and what isn't.
Northline Roasters — Brand & Site
A logo that only looks good on a slide isn't finished. We build identity systems that survive a coffee cup, a delivery truck, a low-res Instagram story, and a black-and-white fax if it comes to that. Every mark comes with the type, color, and usage rules that keep it consistent once it leaves our hands.