Selected work
Branding, product UX, ecommerce, and growth — filtered by discipline below if you want to see something specific.
Aurora Outfitters — Ecommerce Rebuild
A full Shopify rebuild aimed at load speed and a reworked mobile checkout. We chased the numbers and kept the outdoor-gear grit that makes the brand look like itself.
Meridian Health — Patient Portal
We rebuilt the appointment and records flow around plain language and one rule: nothing a patient needs should sit more than five taps away.
Northline Roasters — Brand & Site
A new mark, a new type system, and a site built around the one thing that actually sells coffee online: knowing exactly where and when it was roasted.
Basin & Co. — Fintech Dashboard
A full UX overhaul that took a dense, spreadsheet-like dashboard and made it something a first-time user could read correctly in ten seconds.
Fernweh Travel — SEO & Growth Campaign
A technical SEO overhaul and a content strategy rebuilt around booking intent instead of raw traffic. Organic bookings went up, cost per acquisition came down.
Thirty minutes, no deck, no pressure. Just a straight conversation about what's working and what isn't.